We were having an interesting chat at @freelanceworld a few days ago during a workshop on our core values. I was talking about “the point of Freelance World” and someone said “well, it’s obviously to make you as much money as possible!” or something like that.
I was aghast! I said, No! That’s not it at all! The moment that money becomes the main purpose of what you do, is the moment your business loses its’ soul.
Twice in my career I’ve made decisions based on money rather than values and it’s cost me dearly both times. I’ve ended up working with people that I didn’t like, and who had very different values from me. It’s the only time it’s ever felt like a job. And on both occasions the financial rewards that I’d been promised never came to pass.
So I’ve learned the hard way.
Over the last decade, the point for me has been to think differently. To improve the customer experience. To make things better. You can apply this thinking to any business, in any industry. We’ve done it to roofing, to snooker, to tech, and of course to accountancy.
And funnily enough, you generally reap the rewards anyway! But as a by-product, rather than as the main purpose.
So what’s the point of your business?