For almost two years now I’ve been working on a variety of interesting projects through my own company. During that time I’ve helped launch two innovative startup businesses and have led a large Service Design project, helping to completely redesign the way that a service was delivered, leading to a much better customer experience that built stronger relationships, improved retention and profitability.
I’ve also been working on my own startup business – LowerYourScores.com – in partnership with my golf professional brother Niall. LYS was launched into the Golf Coach market in October 2013 and will launch for Players in Spring 2014. We’re really excited about the potential for LYS.
In the summer of 2013 we relocated from Aberdeenshire to Perthshire, a long-term family plan that we were delighted to finally realise. After finishing off a couple of projects, and getting LYS launched, I took a bit of time out at the end of the year to explore other opportunities and to decide what to do next.
I’d long considered publicly launching our business, which trades as Ashton McGill and offering our services to a wider market. So, during December we’ve built a basic website so that we could formally ‘launch’ in the New Year. There’s a wealth of experience here that we’d love to share with businesses that want to improve. I am passionate about creating great customer experiences and have a desire to simplify & make things easier and better. I love to challenge the status quo and look for new & better ways to do things, constantly asking the question that’s become my mantra – Why does it have to be that way?
January 2014 marks a new beginning for us as we go ‘live’ with Ashton McGill. Already we have a number of projects and speaking engagements in the pipeline and 2014 looks like being a very exciting year for us. We hope that it will be for you too!