For the past couple of years I’ve been watching my friend Chris Marr building his business. Chris’ focus has been content marketing, and he’s the founder of the hugely successful Content Marketing Academy conference (and now the business of the same name).

Whilst I’ve been aware of content marketing as a term, it’s only really over the past month, since I joined Chris’ CMA Masterclass program, that I’ve truly begun to understand what it means, and the benefits it can bring to my business.

This Friday I’m attending my first content marketing workshop at the Apex Hotel in Dundee and I’m looking forward to learning more from Chris and then implementing it as we grow the company.

I love learning new stuff, and feel as excited and energised about life and business as I’ve ever done right now!