I went for a pint the other night with my fellow Inchture resident Kev Anderson. Kev is the founder of The Story Edge, where he specialises in helping people tell their stories. He’s also one of the nicest people you will ever meet (despite being a Dundee fan!).
Over a couple of bottles of Sam Adams (yup, craft beer has made it to the Carse!), we talked about the power of storytelling and how stories permeate all areas of our lives.
In the work that I do, stories help to bring experiences to life. It’s much easier to empathise if you can frame the experience in a story. Equally, stories are a great way to get your message across, whether that’s in a business meeting, or as a public speaker.
I was talking to Scottish Enterprise Chairman Bob Keiller last week, and Bob spoke about the magic of storytelling. We talked about how good we’ve become in Scotland at pitching an idea, however what’s often missing is emotion.
Bob had been judging a pitching competition recently. A couple of people had delivered technically competent pitches, but without any real passion. So Bob thanked them, and then asked them to tell him the story behind their idea. That’s when they came to life and the emotion shone through!
Stories can also help to make a blog post more human. This is something that Mark Schaefer talks about, when he encourages us to ‘be more human’, in our content. You can see the difference this makes in Vicky and Yva’s posts.
Do you use storytelling in your work? If you’re not, have a look at Kev’s site and join his group on Facebook. You’ll not only be amazed at the results, but you’ll also have a lot of fun along the way.