Writer’s block

Yesterday was a frustrating day. I’d had a good day with Andy in Glasgow on Wednesday – we’re working on a revamp of the Ashton McGill website, including bringing the video work into the main site. We’d designed the new structure, setup page templates, and my job yesterday was to write the detailed content for several of the new pages.

And it just wouldn’t flow.

Don’t get me wrong, it wasn’t horrendous. I did get a lot of good work done and got into a bit of a rhythm – I’d get as far as I could on a certain page, then once I started to stall, I’d save that page and move on to another. That worked for a while.

However, every so often I’d find myself staring at the screen, then swearing at the bloody thing. So frustrating! Then all of a sudden it would un-block and I’d get back into a flow. Some of the content I created was really good, and the templates that Andy created yesterday helped a great deal.

It was a day where just I wasn’t in the zone. I guess we all get days like that. You can’t force it – indeed, if you try to force it, that just makes things worse. So I made the best of it, had a few coffees, took time out to have lunch with Nicola and the ACK team, and at the end of the day, achieved about 75% of what I’d hoped I would.

Maybe I’d been unrealistic with my expectations, but I’d been excited about a day of writing. I did everything I could to get in the zone – switched all my devices off, so it was just me, Spotify, and my screen. No interruptions.

In cycling we talk about having ‘un jour sans’ on the days that our legs feel empty. A day without. You grind out the training, or hang on during the race, but it’s grim. That’s kinda how today felt.

Does that ever happen to you?

2 thoughts on “Writer’s block

  1. Morning Ali,

    I’m a writer, so I have no idea what you’re talking about. Never had writer’s block in my life…. OK. I lie. I think it happens to all of us at one time or other. For me, it happens when I’ve NOT got clarity of WHO I’m writing for and WHY I’m writing for them. Writing, especially any form of business writing is all about having a clear intent. It’s about being purposeful. It’s also about battering out that first draft and coming back with an editor’s hat on.

    But there are also times when you’re just not feeling it. You’re not in a state of flow. There’s maybe too much going on in your head. If that’s the case. Clear your brain of that other STUFF and start again.

    Bottom line is, your audience and consumers of your content deserve the best version of you, so don’t force it.

    Loving your daily blog.

    Have a great Friday!


    1. Thanks for reading & commenting Kev! What I found hard yesterday was that I was trying to simplify something that’s quite a complex subject, and make it easy to understand at the same time. It’ll take a few iterations, but we’ll get there in the end!

      Have a fabulous weekend!

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