I was born on 18th March, 1969 (yes, I'll be 50 in a few months time). My parents christened me Alasdair Iain McGill, and for 40 of the years I've been on this planet, people have known me as Alasdair. Then social media happened. I joined Twitter in 2008, and after a few months of … Continue reading Hello, my name is Alasdair
When I worked for Ernst & Young back in the early 90s, we had to account for every 10 minutes of our time. Each hour equated to 6 units, and we had a weekly target of billing a minimum of 75% of chargeable time. In reality, most of us were billing over 100% of our … Continue reading Why are you still charging by the hour?
*** this post was originally published back in 2011, however the message is as relevant today as it was back then. I'll be interested in your thoughts *** Working 9-5, what a way to make a living! So sang Dolly Parton back in 1980. And in those days, before the Information Age, she had a … Continue reading Working 9-5 what a way to make a living!
Back in June, I attended and spoke at TCMA 2016, the Content Marketing Academy conference. Indeed, the video that's now on the Home page is my talk from there. I was struck by a thought, a feeling, that grew bigger and bigger over the two days, as we heard from speakers of the calibre of Amy Schmittauer, Ann … Continue reading Back to basics
For almost two years now I've been working on a variety of interesting projects through my own company. During that time I’ve helped launch two innovative startup businesses and have led a large Service Design project, helping to completely redesign the way that a service was delivered, leading to a much better customer experience that built … Continue reading New Beginnings
So sang Dolly Parton back in 1980. And in those days, before the Information Age, she had a point. 31 years on and a revolution has taken place in the world of work. We're constantly connected in a 24x7 world where customers expect instant responses via Facebook, Twitter, or plain "old" email. But here's the … Continue reading Working 9-5 what a way to make a living!
How do you dress for work? Is a business suit your choice of threads for the day-time? Or maybe it's jeans & a t-shirt? Does what you do, or the sector you work in influence that choice? Or maybe you've got no option and have to follow a dress-code? It's an interesting topic, one covered … Continue reading Dress to Impress