We need to complain more!

We're not very good at complaining in the UK. It takes a lot for us Brits to get annoyed and make a fuss. But that's not helping anyone. Let me tell you why. Quite simply, if we don't complain when we're not happy, things will never improve. But we don't do it. I make my living from … Continue reading We need to complain more!

Why should you attend a marketing conference?

This summer I'm going to be speaking at TCMA 2016, the UK's leading content marketing conference. Over two days at the beginning of June, it's an opportunity to learn from some of the world's leading thinkers and practitioners in the content marketing space. Many people reading this post will be wondering exactly what content marketing … Continue reading Why should you attend a marketing conference?

The Importance of Customer Experience to Content Marketers

Content marketing is a big part of our strategy at Ashton McGill and we're always excited to share our new content, helping to share the benefits of customer experience, answering your questions and generally adding value. A couple of months ago we joined Chris Marr's Content Marketing Masterclass, a fantastic community where we learn about … Continue reading The Importance of Customer Experience to Content Marketers

Learning about content marketing

For the past couple of years I've been watching my friend Chris Marr building his business. Chris' focus has been content marketing, and he's the founder of the hugely successful Content Marketing Academy conference (and now the business of the same name). Whilst I've been aware of content marketing as a term, it's only really over … Continue reading Learning about content marketing