Believe in Better

On Saturday evening we went to hear my good friend Lauren Currie speak at the University of Dundee. Lauren is one of the people who've inspired me on my journey in the world of design over the last decade, so it's always a delight to see her. When she introduces herself on stage she'll typically … Continue reading Believe in Better

Let’s talk about paper

It's been a week of talking about paper. Specifically, organisations that continue to insist on printing & sending information to customers, whether they like it or not. In 2018 there's really no excuse for doing that. The common refrain is, "well, we've always done it like that". However that doesn't mean you should be. Last … Continue reading Let’s talk about paper

Mind your language!

Recently I had the opportunity to spend a day working with two of the world's best designers. It was an inspirational day, learning from people at the very top of their profession. In sport it would be like being able to spend a day training with Lionel Messi or Eliud Kipchoge (one for the runners!). … Continue reading Mind your language!

We need to complain more!

We're not very good at complaining in the UK. It takes a lot for us Brits to get annoyed and make a fuss. But that's not helping anyone. Let me tell you why. Quite simply, if we don't complain when we're not happy, things will never improve. But we don't do it. I make my living from … Continue reading We need to complain more!

Upping the pace

It's been an incredibly busy few weeks, and officially leaving my role at the University at the end of February has meant an even stronger focus on doing the One Thing that will move this business forward. This week I'm delivering 4 workshops. Crazy! Three of those are on customer experience, it seems that this … Continue reading Upping the pace

Why Marketers NEED to become design thinkers

I was driving home tonight listening to the Marketing Companion Podcast with Mark Schaefer and Tom Webster and all of a sudden it hit me square between the eyes. If you want to be a successful marketer in 2016 and beyond then you NEED to get good at design thinking.  Really? Has he truly lost … Continue reading Why Marketers NEED to become design thinkers