I spent a fun evening yesterday delivering a workshop for students on the Enterprise Challenge at the University of Dundee. I love teaching, and take every opportunity to get in front of a group of people to help them learn new things. This week I've run three workshops, as well as a full day of … Continue reading Marketing 2.0
This summer I'm going to be speaking at TCMA 2016, the UK's leading content marketing conference. Over two days at the beginning of June, it's an opportunity to learn from some of the world's leading thinkers and practitioners in the content marketing space. Many people reading this post will be wondering exactly what content marketing … Continue reading Why should you attend a marketing conference?
I was driving home tonight listening to the Marketing Companion Podcast with Mark Schaefer and Tom Webster and all of a sudden it hit me square between the eyes. If you want to be a successful marketer in 2016 and beyond then you NEED to get good at design thinking. Really? Has he truly lost … Continue reading Why Marketers NEED to become design thinkers